Following the BFC's launch of the Fashion 2012 Menswear Committee, chaired by Dylan Jones, London is set to host a dedicated Menswear Fashion Week.

Running from June 15 to 17, just before the traditional Paris and Milan men's shows, the programme will also include some cultural events to tie in with the Olympic Games. The announcement is the first in a series of planned events to help celebrate and raise awareness of British men's design talent.